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This weekend our Under 9 team ran out on to the pitch in their brand new kit, thanks to the continued support from Days Bakery in Ashwell who have committed to a further two year shirt sponsorship deal.

The team were victorious, winning their match 4-0, so lets hope these become our lucky shirts!

Days have been supporting our team since we first started playing matches over two season’s ago as under 7’s. Thank you so much to George Dorrington and everyone at Days Bakery for your continued support …it really is appreciated, and a massive help for the club and the children in Ashwell.

Ashwell Accies is lending its full support to Play Safe – a national FA-led campaign to raise awareness of the importance of safeguarding in football.

Play Safe is being run in partnership with the NSPCC and has the full backing of the Premier League, EFL, Barclays FA Women’s Super League and the FA Women’s Championship. It’s also supported and being run across every other level of the game.

The main element of Play Safe is a series of short films which emphasise the importance of clubs such as ours having safeguarding as an everyday reality. The films also explain to parents/carers and children themselves what to do if they feel unsafe or worried, because nothing matters more than making sure football is safe for everyone, especially children and young people. You can see these films below.

“As a youth team coach, I will be working with my club to ensure we support the Play Safe messaging,” says FA Chief Executive Mark Bullingham. “I am also pleased that the campaign has the support of the former footballers with lived experience of abuse in football, who are on our Survivor Support and Safeguarding Advisory Group. The Group has collectively said:

“Learning from the past is crucial, so that we can prevent the horrific experiences that happened to us and so many others in football, from happening again.

“As a group of survivors, we fully support the ethos and important messages that Play Safe conveys – whether to club officials, parents/carers and or vitally, children and young people themselves. Equally important is that Play Safe is not a one-off campaign – it will be used at key points in the football calendar to remind everyone in football, that children’s welfare and keeping them safe, should be at the heart of all that we do.”

As the Survivor Group points out, you’ll see Play Safe appearing at various points throughout the season to keep safeguarding front of mind in football. Together, we want to do everything we can so everyone – particularly children and young people – has a consistently positive experience of our great game.

We are delighted to announce our new sponsorship deal for this season’s Under 13’s team. The Fox and Duck in Therfield, and Strand PR have stepped-up to support our local boys and girls football team by sponsoring our match shirts for the next two seasons.

Ivan Titmuss from the Fox and Duck said “We’re delighted to have joined forces with our Marketing team Strand PR and signed an historic sponsorship deal with the Ashwell Accies Football Club! The Fox and Duck, Strand PR, and the Ashwell Accies – what a dream team!  Good luck to the club this season!

We were super excited to receive an invitation from Charlotte Crisp (Head of Youth Development and Cambridge United) to be mascots at Cambridge United’s game against Actonians in The FA Women’s National League at the weekend.

Not only did the girls from all of our age groups get to meet the Cambridge United Women players, they got to walk out with them at the beginning of the match, and also have a kick-about on the pitch before the game.

The girls had an amazing afternoon, and we are very grateful to everyone at Cambridge United for looking after us so well. I believe Cambridge United Women have a few more life long fans!